First of all, congratulations to Apple. According to
Interbrand, Apple has become the world’s most valuable brand and over
CoCa-Cola’s thirteen years domination. The success of Apple today cannot
without its global vision, which directly help the firm become world’s most
valuable and successful corporation.
After Iphone 5c was
introduced on weeks ago, it is very clear for us that the company begins to more
focus on the global market. The company tries to make it products affordable
for its potential customers around the world. Increasing the cost competitive
advantage will help Apple to attract those middle or lower income customers to
purchase its products. On the
other hand, various new colors on Iphone give consumer more option to choose
what they want. In addition, recently, the golden Iphone 5s becomes hot topic
in Asia countries such as India and China, where have deep gold culture. It is
kind of market strategy to cater foreign markets.
In addition,
globalization brings benefits to the firm, such as outsourcing, which reduces
Apple’s wage expenses, potential global market that increase its product market
share, and gains skillful engineers, who will help to build Apple’s future.
Nice development. Chinese market so obsessed with golden 5S I can understand, but why America store also ran out of golden 5S?
ReplyDeletewait a second, are you talking about the U.S stores as whole or stores in NYC? i don't know how many "golden iPhones" have been sold so far, but i know you still can buy "golden iPhones" somewhere in the U.S. if you are talking about the stores in NYC, you have to check the retail stores out, who is buying the golden iPhone, $$$$tourists$$$
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