Apple has over four
hundred retail stores worldwide, and four of them are located in NYC. All these
stores are owned and operated by Apple. The company hires around 26,000 U.S
retail employees and includes 4,000 retail employees in the New York state. The
large number of retail employees supports the company’s remarkable and unique services.
In NYC, Apple store are no only retail stores. It also plays a role as landmark
in NYC, which attracts thousands of tourists visiting its stores everyday.
The
stores offer outstanding level of services, including the genius bar, free
workshops, muti-language service and one to one service and unique design of
stores. These features make the retail stores completely different from other
competitors’ stores.
In
the apple store you can find all its products on the old fashion wooden tables
and customers representatives are there waiting to help you. One of my most
like about the stores is genius bar where super knowledgeable employees will
help its customers solve problems or questions. The stores have a very
welcoming atmosphere, and the personnel at the stores are very attentive and
knowledgeable. An apple employee tells me that the one I visit in Grand Central
is the biggest apple retail store in the United States. The store sets up its
Macs and offer free web connectivity to customers, so it’s look like give its
customers freedom to do whatever what they want do. I think it is a smart way
to introduce its products to customers.
Apple no only sells its products in its retail store. It also has strategic channel alliances such as Best Buy, Wal-Mart, AT&T, and Target. This helps Apple to obtain markets in small cities where has no Apple store.
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