Ch. 8 - Segmenting and Targeting Markets

             As one of the biggest technologic company around the world, Apple owns thousands and millions consumers. Thus, the market segmentation concept is crucial to the company and its market strategy. 

            Geographic Segmentation           

         For the past years Apple geographic segmentation has increase globally. Targeting to major cities around the world, such as China, Japan, Russia, Europe, and many more high-populated countries becoming a global brand. Apple has become a well-known company globally and its strategy concerning target segmentation and targeting markets are simple and open to everyone.

            Demographic Segmentation

            Apple builds its technology to suit every age group needs no matter genders. Apple income wise comes in with middle to high-class people and is use in all-ethnic groups. Apple Characteristics are very big when it comes to demographics, locations and meeting ethnic group needs. Apple computers are very big in the music industry as they are used to produce songs.

            Psychographic Segmentation

            In psychographic segmentation their personality, motive, lifestyle and geodemographics segmentation is to suit the middle to high-class consumer and customers. High income consumers more care about their living quality than others, and it also match the company’s mission statement that to bring high quality product experience to its consumers.