Business Marketing- The marketing of goods and services to individuals
and organizations for purposes other than personal consumption.
Traditionally, Apple’s products haven’t been primary
recognized toward business organizations and enterprises because its high price
level and limited diversity in the style of the products. The company’s main
products such as Mac, Ipod, and Iphone didn’t have competitive advantages in
business market. It more close to target individual’s consumer market. However,
until the past three years, when the company came out with new product Ipad,
its business market has identically increasing. With the iPad we can definitely
start seeing the shift of Apple trying to appeal to business as much as the
consumer. 
For
educational institutions, many schools have implemented Apple’s iMac as their
choice for technology use among students and faculty. In our school, we have at
least four iMac in every computer lab and department.
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