Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

The Company background and history

        Apple Computer Inc. is a multinational electronic company that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. Apple was established by Steve Jobs and Steve Wozniak on April 1, 1976, with released of Apple I, and the company began to take off on 1977 when the Apple II deputed at a local computer trade show.  The company wasn’t run well during last two decades until 21^st century when the company introduced several core products such as Ipod, Iphone, and Mac OS X.

The Company Mission

        "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." It was widely reported that a famous quote from Steve Jobs in the 1980's was the Apple company mission statement. However, I think it was Jobs’ personal mission and that showed his passion and desire about design and technologies. The more appropriate mission of the company is that committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. In addition, I think another mission of the company is that want to show the world that the company is the best company of understanding technology.